When the Google Ads conversion tracking is implemented on you website, a couple of cookies is set:
- "_gcl_au" is used by Google AdSense for experimenting with advertisement efficiency
- "_gcl_aw" is used by the conversion linker for click information
- "_gcl_dc" is used by the conversion linker for click information
- "_gac_UA-XXXXXXXX-X" is used for click tracking when using auto-tagging in Goggle Ads
All cookies are auto updated/extended by Google with a default expiration of 90 days. As auto update/extend can not be disabled, backup cookies will be required. This is the default setting of Cookie Saver.
Configuration to be added with the Cookie Saver installation (Note: REMEMBER to update XXXXXXXX-X with your actual Google Analytics Property ID):
acq("addCookie", {
"name": "_gac_UA-XXXXXXXX-X",
"expirationDays": 90
});
acq("addCookie", {
"name": "_gcl_au",
"expirationDays": 90
});
acq("addCookie", {
"name": "_gcl_aw",
"expirationDays": 90
});
acq("addCookie", {
"name": "_gcl_dc",
"expirationDays": 90
});
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