How to count your monthly ITP users - Google Analytics

It is essential to determine the proportion of your 'ITP users' to assess the impact of ITP and choose a suitable Cookie Saver plan. 

This guide explains in detail how to accurately check your monthly ITP users in your Google Analytics, manually.

You can also use our Data Studio template to check your ITP visitor count – it takes 2 clicks.

If you prefer, we also have a video guide: 

Before starting, make sure that you are logged in and have selected the correct Account, Property and, View.

It is recommended to view the numbers on a month-by-month basis. There are two ways to go about this:

• Choose one month that is representative of your average or,
• Compute the average of multiple months.

Either way, the general formula is:

Monthly ITP users = 
[(Total of Safari 12+ users on desktop) + (Total of iOS14+ users)] / Number of months

1. Check your Safari 12+ users (desktop) count

1. Navigate ‘Audience’ > ‘Technology’ > ‘Browser & OS’ > Primary dimension: ‘Browser’
2. Choose a period of one or more months. E.g., 1 or 5 months
3. Click on ‘Safari’
4. Add the secondary dimension ‘Device category’
5. Click ‘advanced’ on the side of the search bar (Advanced Filter)
6. Include condition ‘Browser Version’ > Matching REgExp > ^12|^13|^14|^15
7. Click on 'Add a dimension or metric'
8. Include condition ‘Device Category’ > Exactly Matching > ‘desktop’
9. Click ‘Apply’
10. Note down the total number of ‘Users’. 

This is the count of your Safari 12+ users on desktop.

You can also get an idea of the monthly trend by using the graph under 'Explorer' > 'Summary'. Change the graph interval to ‘Month’ and make sure it is a line graph.

Example (Google Analytics Demo account)

For the examples, we use the GA Demo account - UA Google Merchandise Store.

Date range: June 1, 2021 to Oct 31, 2021 (5 months)

Users: 11 148 (Total count of Safari 12+ users on desktop)

2. Check your iOS14+ users count

1. Navigate back to the main Browser & OS view 'ALL' 
2. Change the primary dimension to ‘Operating System’
3. Click on ‘iOS’
4. Click ‘advanced’ on the side of the search bar (Advanced Filter)
5. Include condition ‘Operating System Version’ > Matching REgExp > ^14|^15
6. Click ‘Apply’
7. Note down the total number of ‘Users’. 

This is the count of your iOS14+ users.

Same as before, you can get an idea of the monthly trend by using the graph under 'Explorer' > 'Summary'. Change the graph interval to ‘Month’ and make sure it is a line graph.

Example (Google Analytics Demo account)

Date range: June 1, 2021 to Oct 31, 2021 (5 months)

Users: 45 295 (Total count of iOS14+ users)

3. Compute the total count of monthly ITP users

Finally, sum (a) the number of Safari 12+ users on desktop + (b) the number of iOS14+ users. Then, divide it by the number of months you set.

Monthly ITP users = [(Total of Safari 12+ desktop users) + (Total of iOS14+ users)] / Number of months

This is the number of your users that use ITP and from who you are missing data. 

Example

Monthly ITP users = (45 295 + 11 148) / 5 = 56 443 (total of ITP users) / 5 (number of months) = 11 289.

As the monthly number of ITP users exceeds 10 000, the most suitable plan for this case would be the Medium plan - up to 50 000 users. You can find all the Cookie Saver plans with pricing here.